Organising campaigns as ‘revitaliser’ for trade unions? The example of the Lidl campaign


Katarzyna Gajewska, ZDEMO, Leuphana University, Lüneberg, Germany; email:


US-style organising campaigns are a relatively new repertoire of action for German trade unions and can be seen as further evidence of their transformation. The example of the Lidl campaign organised by German United Service Union ver.di is chosen to illustrate tensions between organising and campaigning as revitalisation strategies.