Organizational Stages and Cultural Phases: A Critical Review and a Consolidative Model of Corporate Social Responsibility Development

Authors

  • François Maon,

    Corresponding author
    1. Université catholique de Louvain, Louvain School of Management, Place des Doyens 1, 1348 Louvain-la-Neuve, Belgium,
      email: francois.maon@uclouvain.be
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  • Adam Lindgreen,

    1. Professor of Marketing at Hull University Business School and Research Fellow at BEM Bordeaux Management School, c/o Hull University, Cottingham Road, Hull HU6 7RX, UK, and
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  • Valérie Swaen

    1. Université catholique de Louvain, Louvain School of Management, Place des Doyens 1, 1348 Louvain-la-Neuve, Belgium,
    2. IESEG School of Management, rue de la Digue 3, 59000 Lille, France
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  • The authors thank Jean-Pascal Gond, Alain Vas, Kenneth De Roeck and two anonymous reviewers for their encouragement and insightful suggestions and comments on previous drafts of this article.

email: francois.maon@uclouvain.be

Abstract

Based on a stakeholder-oriented conceptualization of corporate social responsibility (CSR), this paper offers a multi-dimensional, dynamic perspective which integrates moral, cultural and strategic aspects of the CSR development process, together with its organizational implications. Therefore, the authors link existing stage models of CSR development with stakeholder culture and social responsiveness continuums and provide a consolidative model which highlights a seven-stage development process towards CSR, articulated around three cultural phases (i.e. CSR reluctance, CSR grasp and CSR embedment). In a context in which literature on CSR development and implementation tends to be overly segmented, this consolidative model integrates organizational values and culture together with management processes and operations. In its emphasis on the importance of the organizational context and characteristics in analyses of organizations' CSR development, the proposed consolidative model offers novel research perspectives and highlights the relevance of adopting a phase-dependent approach.

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