Consumer Attitudes Revisited: A Review of Attitude Theory in Marketing Research
Article first published online: 9 MAR 2011
© 2011 The Authors. International Journal of Management Reviews © 2011 British Academy of Management and Blackwell Publishing Ltd.
International Journal of Management Reviews
Volume 13, Issue 4, pages 431–451, December 2011
How to Cite
Argyriou, E. and Melewar, T.C. (2011), Consumer Attitudes Revisited: A Review of Attitude Theory in Marketing Research. International Journal of Management Reviews, 13: 431–451. doi: 10.1111/j.1468-2370.2011.00299.x
- Issue published online: 4 NOV 2011
- Article first published online: 9 MAR 2011
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