Recruitment-Related Information Sources and Organizational Attractiveness: Can Something Be Done About Negative Publicity?
Article first published online: 31 AUG 2005
International Journal of Selection and Assessment
Volume 13, Issue 3, pages 179–187, September 2005
How to Cite
Van Hoye, G. and Lievens, F. (2005), Recruitment-Related Information Sources and Organizational Attractiveness: Can Something Be Done About Negative Publicity?. International Journal of Selection and Assessment, 13: 179–187. doi: 10.1111/j.1468-2389.2005.00313.x
- Issue published online: 31 AUG 2005
- Article first published online: 31 AUG 2005
The present study begins to fill a gap in the recruitment literature by investigating whether the effects of negative publicity on organizational attractiveness can be mitigated by recruitment advertising and positive word-of-mouth. The accessibility–diagnosticity model was used as a theoretical framework to formulate predictions about the effects of these recruitment-related information sources. A mixed 2 × 2 experimental design was applied to examine whether initial assessments of organizational attractiveness based on negative publicity would improve at a second evaluation after exposure to a second, more positive information source. We found that both recruitment advertising and word-of-mouth improved organizational attractiveness, but word-of-mouth was perceived as a more credible information source. Self-monitoring did not moderate the impact of information source on organizational attractiveness.