Recent studies about the academic–practitioner gap suggest that the nonadoption of evidenced-based practices can be explained by their diffusion through practitioner-oriented literature. This study extends these findings by investigating the case of the structured interview, which has not been widely adopted by practitioners despite its good psychometric properties. Using a social representations approach, we investigate how the academic concepts of ‘structured’ and ‘behavioral’ interviewing are diffused to practitioners in advice books. Results show that ‘behavioral’ interviews diffuse while ‘structured’ interviews do not, and that different arguments are used to describe these concepts. Facilitating the diffusion of structured interview practices requires academics to rethink their ways of communicating with practitioners through media.