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References

  • Brams, Steven J., and Morton D. Davis. 1974. “The 3/2's Rule in Presidential Campaigning. American Political Science Review 68(1): 11334.
  • Damore, David F. 2002. “Candidate Strategy and the Decision to Go Negative. Political Research Quarterly 55(3): 66985.
  • Heppen, John. 2001. “Racial and Social Diversity and U.S. Presidential Election Regions. Professional Geographer 55(2): 191205.
  • Moore, John L., Jon P. Preimesberger, and David R. Tarr, eds. 2001. Congressional Quarterly's Guide to U.S. Elections. Vol. 1. Fourth ed. Washington: CQ Press.
  • Prior, Markus. 2001. “Weighted Content Analysis of Political Advertisements. Political Communication 18(3): 33545.
  • Reeves, Andrew, Lanhee Chen, and Tiffany Nagano. 2003. “A Reassessment of Presidential Campaign Strategy Formation and Candidate Resource Allocation.”http://www.people.fas.harvard.edu/~reeves/papers/reassessment.pdf.
  • Shaw, Daron R. 1999. “The Methods behind the Madness: Presidential Electoral College Strategies, 1988–1996. Journal of Politics 61(4): 893913.
  • Shaw, Daron R. 2003. “Erratum for The Methods behind the Madness: Presidential Electoral College Strategies, 1988–96. The Journal of Politics 61 (4) November 1999, 893–913. Political Methodology Working Papers. http://web.polmeth.ufl.edu/papers/03/shaw03.pdf.
  • Stoker, Laura, and Jake Bowers. 2002. “Designing Multi-level Studies: Sampling Voters and Electoral Contexts. Electoral Studies 21(2): 23567.