A Comparative Analysis of the Diffusion and Participatory Models in Development Communication
Article first published online: 10 JAN 2006
Volume 13, Issue 2, pages 225–248, May 2003
How to Cite
Morris, N. (2003), A Comparative Analysis of the Diffusion and Participatory Models in Development Communication. Communication Theory, 13: 225–248. doi: 10.1111/j.1468-2885.2003.tb00290.x
- Issue published online: 10 JAN 2006
- Article first published online: 10 JAN 2006
The field of development communication is dominated by two conceptual models: diffusion and participation. These models have distinct theoretical roots and differing emphases in terms of program designs and goals. This article examines the extent of the gap and the overlap between them by comparing the objectives and outcomes of 44 projects. The two approaches differ in the underlying philosophies, frameworks, program strategies, and measurement tools, but the gap between these approaches is being bridged by proponents of both models, who knowingly or unknowingly have borrowed elements from one another.