Understanding Media Enjoyment: The Role of Transportation Into Narrative Worlds


Melanie Green at the Department of Psychology, University of Pennsylvania, 3720 Walnut Street, Philadelphia, PA 19104; mcgreen@psych.upenn.edu.


“Transportation into a narrative world” is an experience of cognitive, emotional, and imagery involvement in a narrative. Transportation theory (Green & Brock, 2000, 2002) provides a lens for understanding the concept of media enjoyment. The theory suggests that enjoyment can benefit from the experience of being immersed in a narrative world, as well as from the consequences of that immersion. Consequences implied by transportation theory include connections with characters and self-transformations.