Friends, Judaism, and the Holiday Armadillo: Mapping a Rhetoric of Postidentity Politics


Naomi R. Rockler; e-mail:


Critical communication literature that problematizes postfeminism, therapeutic rhetoric, Whiteness, and representations of marginalized groups all point to a comprehensive rhetoric of postidentity politics, a rhetoric characterized by the assumption that identity politics are no longer relevant. In this essay, I analyze an episode of the popular television program, Friends, in which Jewish identity politics are represented. I situate my critique of this episode first within the history of Jewish representation on television but primarily as a starting point to map out the characteristics of a rhetoric of postidentity politics.