Recent decades have witnessed a growth of interest in the contribution of pragmatism to the study of communication. Yet, it is striking that C. S. Peirce, the founder of pragmatism and the father of one of the major strands of modern semiotics, is often ignored by communication scholars sympathetic to pragmatism. In this article, I explore some of the reasons for this neglect, and put forward the case for a recovery of some of the philosophical tools that Peircean pragmatism can provide for communication theory.