The author wishes to acknowledge Donald Cushman, especially for encouragement and guidance concerning the structural development of the paper; Edward Fink, for clarification of several aspects of path analysis; Robert McPhee, for mathematical assistance; and John Dimmick, for reviewing an earlier draft. Portions of this paper were presented at the annual conventions of the Association for Eduction in Journalism (San Diego, 1974) and the Speech Communication Association (Chicago, 1974).
COMMUNICATION RESEARCH AND THE ATTITUDE-VERBAL REPORT-OVERT BEHAVIOR RELATIONSHIP: A CRITIQUE AND THEORETIC REFORMULATION1
Article first published online: 17 MAR 2006
Human Communication Research
Volume 2, Issue 1, pages 3–32, September 1975
How to Cite
SEIBOLD, D. R. (1975), COMMUNICATION RESEARCH AND THE ATTITUDE-VERBAL REPORT-OVERT BEHAVIOR RELATIONSHIP: A CRITIQUE AND THEORETIC REFORMULATION. Human Communication Research, 2: 3–32. doi: 10.1111/j.1468-2958.1975.tb00466.x
- Issue published online: 17 MAR 2006
- Article first published online: 17 MAR 2006
Although communication theory provides a significant rationale for the relationship of messages to both attitudes and behaviors, relatively few researchers have examined systematically the effects of communication on attitude statements and related behaviors. Those studies which have assessed communication effects on both classes of behavior have yielded conflicting findings concerning verbal report-overt behavior correspondence, as well as the role of communication and mediating variables in underlying attitude-verbal report-overt act relationships. It is argued that inconclusive results have been the product of: (1) inadequate theoretical formulation of the relationship of attitudes to behaviors, and of communication to both attitudes and behaviors; (2) inadequate conceptual and operational definitions of these and other relevant variables; (3) inadequate control of factors influencing the relationships. Theoretical reformulations are suggested in each of these areas, hypotheses are offered concerning conditions for verbal report-overt behavior compliance correspondence, and a path analytic model is proposed for empirical test.