This study is based on Dr. Freimuth's dissertation, directed by Robert J. Kibler. The author thanks D. Thomas Porter, for the use of data and videotapes from an earlier study, and Christina Parker, for her assistance throughout the study.
THE EFFECTS OF COMMUNICATION APPREHENSION ON COMMUNICATION EFFECTIVENESS1
Article first published online: 17 MAR 2006
Human Communication Research
Volume 2, Issue 3, pages 289–298, March 1976
How to Cite
FREIMUTH, V. S. (1976), THE EFFECTS OF COMMUNICATION APPREHENSION ON COMMUNICATION EFFECTIVENESS. Human Communication Research, 2: 289–298. doi: 10.1111/j.1468-2958.1976.tb00488.x
- Issue published online: 17 MAR 2006
- Article first published online: 17 MAR 2006
This study investigated the following hypothesis: physiological, psychological, and verbal behavior indices of communication apprehension can predict comprehension, perception of speaker credibility, and ratings of speech effectiveness. The stimulus materials were videotapes of the first minute of 85 different students expressing their views on women's liberation. Measurement on all the indices of communication apprehension had been taken on these students as the videotapes were being prepared. Each of these one-minute videotapes was shown to a single receiver who then filled out forms measuring comprehension, perception of source credibility, and rating of speech effectiveness. Results supported the hypothesis that the indices of communication apprehension could predict all the communication effects save one, perception of character. The strongest relationship between the set of communication apprehension variables and the set of communication effectiveness variables indicated that individuals who reported high apprehension experienced much silence in their speech and received low ratings on language facility, vocal characteristics, and general effectiveness.