Three hypotheses concerning the specific role of language intensity differentiation in both pretreatment and counterattitudinal messages were examined in two studies. The results indicate that low intensity pretreatments are more effective than either moderate or high intensity inoculations in conferring resistance to persuasion. The findings for refutational pretreatments were, therefore, not consistent with previous research. Future research in this area should be characterized by a greater degree of specificity concerning the possible effects of receiver expectations on subsequent attitude change.