COMMUNICATION APPREHENSION AND BEHAVIOR: APPLYING A MULTIPLE ACT CRITERIA1

Authors

  • JOHN A. DALY

    1. John A. Daly (Ph.D., Purdue University, 1977) is assistant professor of Speech Communication at the University of Texas, Austin, Texas 78712.
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  • This study accepted for publication August 3, 1977.

Abstract

Operating from a model derived from research on the attitude-behavior relationship, a conceptualization is presented which indicts current attempts to select a specific behavior and examine its relationship with a personality characteristic relevant to the field of communication. Evidence is presented demonstrating that the characteristic should predict well a multiple act criteria but not a single act criterion. In addition, an empirical distinction is predicted between apprehension and attitude and a comparison is made between three self-report measures of apprehension.

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