This study accepted for publication September 26, 1977.
THE EFFECTS OF INITIAL BELIEF LEVEL ON INOCULATION THEORY AND ITS PROPOSED MECHANISMS
Article first published online: 17 MAR 2006
Human Communication Research
Volume 4, Issue 3, pages 217–230, March 1978
How to Cite
PRYOR, B. and STEINFATT, T. M. (1978), THE EFFECTS OF INITIAL BELIEF LEVEL ON INOCULATION THEORY AND ITS PROPOSED MECHANISMS. Human Communication Research, 4: 217–230. doi: 10.1111/j.1468-2958.1978.tb00611.x
- Issue published online: 17 MAR 2006
- Article first published online: 17 MAR 2006
McGuire's inoculation theory employs an analogy to predict the effectiveness of defenses in inducing resistance to persuasion. In discussing this analogy, McGuire states that it is necessary to use beliefs which have not been attacked previously. Many studies have used inoculation theory to predict resistance with beliefs which have been attacked. We argue that McGuire is incorrect in his interpretation of the analogy and discuss an experimental test of different defenses' effectiveness over three belief levels.