This study accepted for publication April 13, 1978.
DISCREPANCY AND THE IMPORTANCE OF ATTITUDINAL FREEDOM
Article first published online: 17 MAR 2006
Human Communication Research
Volume 4, Issue 4, pages 308–314, June 1978
How to Cite
SMITH, M. J. (1978), DISCREPANCY AND THE IMPORTANCE OF ATTITUDINAL FREEDOM. Human Communication Research, 4: 308–314. doi: 10.1111/j.1468-2958.1978.tb00717.x
- Issue published online: 17 MAR 2006
- Article first published online: 17 MAR 2006
The present research varied threats to attitudinal freedom and initial receiver attitude at four discrepancy intervals from the position advocated in a persuasive communication: extreme agreement; moderate agreement; moderate disagreement; and extreme disagreement. Results indicated that receivers in moderate disagreement and extreme agreement shifted toward the recommended position, with no difference as a function of message threat level. In contrast, significant attitude change away from the position advocated in a threatening message occurred among receivers in moderate agreement and extreme disagreement. The significance of these results for the importance of the freedom to agree or disagree with a persuasive communication is discussed.