The investigation explored the relationships between child and adolescent television use motivations and various sociodemographic characteristics, television viewing levels, program preference, and television attitudes. Six viewing motivations were identified: learning, passing time or habit, companionship, escape or forget, arousal, and relaxation. Age was the only demographic correlate of most of these functions. All viewing motivations correlated positively with television viewing levels, medium attachment, and perceived content reality. However, when age and level of viewing were partialed out, habitual viewing was no longer found to correlate with perceived reality. Several significant associations between viewing motivations and program preference were also noted. Arousal viewers preferred dramatic programs, while habitual, escapist, and companionship viewers favored comedies. Habitual viewers also shunned news and public affairs programs. Implications of the findings were discussed within the conceptual rubric of the uses of gratifications research perspective.