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The aims of the investigation were to initiate the development of “contextual age” as an alternative life-position concept to chronological age in communication and aging research, and to examine the relationships between contextual age and socio-demographic characteristics, television viewing patterns, and viewing motivations. The sample consisted of 340 non-confined respondents, aged 55 to 92. Factor analysis located four contextual age dimensions: interaction, life satisfaction, economic security, and self-reliance. The results of the Pearson and canonical correlation analyses suggest: the importance of an individual's degree of interpersonal interaction, social activity, life satisfaction, economic security, mobility, and physical health for indicating television usage; a series of interactant associations among contextual age, socio-demographic, viewing pattern, and viewing motivation variables; and the heuristic potential of the contextual age concept for assessing life-position and communication behavior.