EXPLICATION AND TEST OF A COGNITIVE MODEL OF COMMUNICATION APPREHENSION: A NEW LOOK AT AN OLD CONSTRUCT

Authors

  • JOHN O. GREENE,

    1. John O. Greene (M.A., Pennsylvania State University, 1978) and Glenn G. Sparks (M.A., Northern Illinois University, 1976) are doctoral candidates in the Department of Communication Arts, University of Wisconsin, Madison, Wisconsin 53706.
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  • GLENN G. SPARKS

    1. John O. Greene (M.A., Pennsylvania State University, 1978) and Glenn G. Sparks (M.A., Northern Illinois University, 1976) are doctoral candidates in the Department of Communication Arts, University of Wisconsin, Madison, Wisconsin 53706.
    Search for more papers by this author

Abstract

A cognitive model of the processes underlying the arousal of a state of communication apprehension is proposed. This model draws upon current work in cognitive science to specify the nature of the relevant structures and the nature of the processes that operate over those structures. An empirical test of the model indicates strong support in that the interaction of long-term memory contents and perceived evaluative ness of the situation was a significant predictor of anxiety. Additionally, the model allowed the prediction of changes in physiological arousal (heart rate) over time that closely paralleled observed heart rate.

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