CORRECTIONS TO LAG SEQUENTIAL RESULTS IN COMMUNICATION RESEARCH

Authors

  • DONALD DEAN MORLEY

    1. Donald Dean Morley (Ph.D., University of Iowa, 1982) is assistant professor of communication, University of Colorado—Colorado Springs.
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Abstract

A number of communication researchers have used Sacketl's incorrect lag sequential program to analyze interactive data. This paper illustrates the potential seriousness of the programming error, and indicates which lag sequential analyses should be reexamined.

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