Much of the research dealing with the relationship between candidate images and candidate preferences has attempted to assess dimensions of the candidate's image that are relatively “personal” in nature. By and large, most of this research focuses on static traits—for example, aspects of the candidate's persona relating to such dimensions as warmth, attractiveness, or dynamism. In contrast, the current study attempts to assess the degree to which candidate preferences are significantly associated with observable behavior. This was done by asking respondents to evaluate Ronald Reagan and Walter Mandate with an instrument normally used to assess elements of interpersonal communication. It was found that communication behavior ratings of Reagan and Mandate significantly predicted differential preferences for these candidates, even after controlling for the respondents’ political orientations.