The authors are grateful to the following people for their assistance with this study: Jong G. Kang, Julia Pachoud, and Brian Sather (KELO television station) for their work as creative directors in production of inoculation videos employed in this investigation; the Sioux Falls School Board for permission to conduct this study; Audrey Lofgren, the health curriculum coordinator, for assistance both in planning and administering the study; participating seventh- and eighth-grade Sioux Falls teachers for their cooperation and assistance in implementing the study; Tracy Diedrich for data entry; and the Augustana College Research and Artists’Fund for funding this research.
The Persistence of Inoculation in Conferring Resistance to Smoking Initiation Among Adolescents
The Second Year
Article first published online: 17 MAR 2006
Human Communication Research
Volume 20, Issue 3, pages 413–430, March 1994
How to Cite
PFAU, M. and BOCKERN, S. V. (1994), The Persistence of Inoculation in Conferring Resistance to Smoking Initiation Among Adolescents. Human Communication Research, 20: 413–430. doi: 10.1111/j.1468-2958.1994.tb00329.x
- Issue published online: 17 MAR 2006
- Article first published online: 17 MAR 2006
The authors previously reported the results of an investigation into the potential of inoculation to promote resistance to smoking onset in young adolescents. Inoculation videos were administered to 1,047 adolescents in a midwestern city. Results for the first year indicated that inoculation promotes resistance to smoking initiation but only among adolescents of low self-esteem. This report follows up the first-year results in an effort to assess the permanence of the initial effects. The results during the second year revealed main effects for inoculation on attitudes, suggesting modest persistence for the initial pretreatments, and a weak interaction effect in the fall, which dissipated by spring. In addition, the pattern of results suggests that if resistance approaches are to have a chance of success in smoking prevention they must target young adolescents at the point of transition from primary (elementary) to secondary (middle or junior high) school. Beyond this pivotal juncture, adolescents’attitudes opposing smoking quickly deteriorate, therefore rendering the resistance paradigm inappropriate.