An abstract of this article, coauthored with Hsuan-Yuan Huang, was presented to the Info Systems Division at the annual meeting of International Communication Association, Albuquerque, New Mexico, in 1995. This study was funded by a seed grant from the Office of Research, Ohio State University. The author would like to thank Annie Lang, Cindy Gallois, Eric Fredin, Mike Basil, and two anonymous reviewers for their helpful comments. The author would also like to thank Hsuan-Yuan Huang and Stacy Everly for their help with various stages of this project.
News Concreteness and Visual-Verbal Association Do News Pictures Narrow the Recall Gap Between Concrete and Abstract News?
Article first published online: 17 MAR 2006
Human Communication Research
Volume 25, Issue 2, pages 180–201, December 1998
How to Cite
DAVID, P. (1998), News Concreteness and Visual-Verbal Association Do News Pictures Narrow the Recall Gap Between Concrete and Abstract News?. Human Communication Research, 25: 180–201. doi: 10.1111/j.1468-2958.1998.tb00442.x
- Issue published online: 17 MAR 2006
- Article first published online: 17 MAR 2006
In three experiments with difficult stimuli, it was found that the addition of a representative picture to a news item improves recall of that item. Second, as predicted by dual-coding theory (DCT), concrete news items were recalled better than abstract news items (Experiments 2 and 3). Furthermore, concrete news items benefited more from the addition of a news picture than did abstract news items (Experiment 3). In Experiment 4, it was found that news concreteness was strongly correlated with various picture attributes, including visual-verbal overlap, which might in part explain the differential gain in recall from the addition of pictures to concrete and abstract news. The results are explained using Paivio's DCT.