Stakeholders seek to have their “stakes” met by organizations. Organizations assess those requests and sometimes grant stakes to stakeholders. This study examines this critical function of organizations by investigating the stakeholder communication of 66 nonprofit organizations undergoing change. Implementers' self-reports of frequency, timing, approaches, and topics of communication with 10 stakeholder groups were examined. Results indicate that implementers generally follow a quid pro quo “matching rule” wherein stakeholders' resource importance serves as the basis on which they are awarded communicative attention. However, observance of this rule was not predictive of implementers' assessments of successful change outcomes. Further, results also show that “internal” stakeholders receive the most and earliest communication, compared to stakeholders external to the organization or near the organization's boundary, and that “information dissemination” is the most prevalent communicative approach taken.