Football's Coming Home?: Digital reterritorialization, contradictions in the transnational coverage of sport and the sociology of alternative football broadcasts




This article critically utilizes the work of Manuel Castells to discuss the issue of parallel imported broadcasts (specifically including live-streams) in football. This is of crucial importance to sport because the English Premier League is premised upon the sale of television rights broadcasts to domestic and overseas markets, and yet cheaper alternative broadcasts endanger the price of such rights. Evidence is drawn from qualitative fieldwork and library/Internet sources to explore the practices of supporters and the politics involved in the generation of alternative broadcasts. This enables us to clarify the core sociological themes of ‘milieu of innovation’ and ‘locale’ within today's digitally networked global society.