Acknowledgments: The authors express their gratitude to Jane D. Brown and Jessica E. Smith for their assistance in designing, conducting, and reporting this study.
Effects of Online Christian Self-Disclosure on Impression Formation
Version of Record online: 1 SEP 2010
© 2010 The Society for the Scientific Study of Religion
Journal for the Scientific Study of Religion
Volume 49, Issue 3, pages 456–476, September 2010
How to Cite
Bobkowski, P. S. and Kalyanaraman, S. (2010), Effects of Online Christian Self-Disclosure on Impression Formation. Journal for the Scientific Study of Religion, 49: 456–476. doi: 10.1111/j.1468-5906.2010.01522.x
- Issue online: 1 SEP 2010
- Version of Record online: 1 SEP 2010
This experiment examined the effects of online Christian disclosure. Respondents (N = 233) viewed a fictional social networking profile containing one of three levels of Christian disclosure frequency: none, nominal, and extensive. Respondents made few distinctions between nondisclosure and nominal disclosure. Most notably, respondent religiosity moderated impressions. Regardless of disclosure level, religious respondents rated profile owners as more likeable and less stereotypically negative than less religious respondents. The least religious respondents tended to rate the extensively disclosing Christian as least romantically desirable and with more negative stereotyping. The most religious respondents rated the extensively disclosing Christian as most likeable and as most romantically desirable. Christian identity tended to be assumed when not disclosed. Nominal disclosure may constitute a socially acceptable level of online Christian disclosure.