Although elephants are recognized as keystone species, the mechanisms of their impacts on biodiversity and community structure are rarely identified. In the Addo Elephant National Park (AENP), South Africa, elephant Loxodonta africana herbivory is apparently responsible for a significant reduction in plant richness, especially among the regionally rare and endemic small succulent shrubs and geophytes (Important Plants). We used faecal analysis to investigate the utilization of Important Plants in elephant diet in the AENP. Ninety plant species were identified in the diet. Only 14 of the 77 (c. 18%) Important Plants previously thought particularly vulnerable to elephant browsing occurred in the diet, while at least 6% of species for which there are data were avoided. This refutes the generally held belief that elephant herbivory is the major driver of decline among Important Plants, and emphasizes the likely contribution of other mechanisms (e.g. knock-on effects, trampling, zoochory, etc.) to this phenomenon. The accurate prediction of impacts caused by elephants in the AENP and elsewhere, therefore requires an understanding of these previously marginalized mechanisms. By demonstrating appropriate cause-and-effect relationships between elephants and ecosystem change, we will be able to move beyond assuming that all the observed changes are due to elephant herbivory.