That is, the successful advertising campaigns run by Coke which always show people in groups enjoying themselves.
Dimensional analysis of schoolchildren's food label comprehension: a pilot study
Article first published online: 17 FEB 2004
International Journal of Consumer Studies
Volume 28, Issue 2, pages 135–146, March 2004
How to Cite
Stuart, S. A., Schröder, M., Hughes, A. and Bower, J. (2004), Dimensional analysis of schoolchildren's food label comprehension: a pilot study. International Journal of Consumer Studies, 28: 135–146. doi: 10.1111/j.1470-6431.2003.00356.x
That is, anti-smoking adverts run by the government – also on pack straps such as ‘Smoking kills’.
The post-pilot phase comprises surveying 2000 S1 and S5 pupils across seven secondary schools in the Scottish Borders, which represents 78% of all such schools. S1 denotes ‘Secondary 1’; S5 denotes ‘Secondary 5’, respectively, the first and fifth years of secondary school in Scotland.
QMUC Research Degrees Academic Regulations.
N1, N2 and N4 are the names given to different elements of the numerical dimension. Pupils could answer questions by referral to various items of data on the food label. N1 = referral to one piece of numerical data on the label, N2 = referral to, and manipulation of two pieces of numerical data, N4 = referral to, and manipulation of four pieces of numerical data.
The scale for this group of questions was 1 = always, 2 = often, 3 = occasionally, 4 = rarely, 5 = never and 6 = I don’t do (the activity).
- Issue published online: 17 FEB 2004
- Article first published online: 17 FEB 2004
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