Data for this paper come from S. Wingert's unpublished thesis, ‘Women's interaction on an online bulletin board for assisted reproductive technology users: a qualitative content analysis’, MSc, University of Manitoba, 2003.
Assessing the needs of assisted reproductive technology users of an online bulletin board
Article first published online: 4 AUG 2005
International Journal of Consumer Studies
Volume 29, Issue 5, pages 468–478, September 2005
How to Cite
Wingert, S., Harvey, C. D.H., Duncan, K. A. and Berry, R. E. (2005), Assessing the needs of assisted reproductive technology users of an online bulletin board. International Journal of Consumer Studies, 29: 468–478. doi: 10.1111/j.1470-6431.2005.00461.x
- Issue published online: 4 AUG 2005
- Article first published online: 4 AUG 2005
- Assisted reproductive technology;
- online bulletin boards;
- social support;
- consumer decisions
Consumers who are infertile and decide to use assisted reproductive technologies undergo lengthy, expensive and potentially risky medical procedures in their quest for a pregnancy and a live birth. In this research we use a consumer model of decision making to analyse the process. We review information available to consumers and we assess use of an online bulletin board which gives consumers social support and medical information during the process. We conclude with the needs for consumer education and protection.