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Keywords:

  • Cuba;
  • globalisation;
  • nationhood;
  • nostalgia;
  • revolution;
  • tourism

In Cuba over the past two decades, diverse and apparently contradictory aspects of tourism have emerged along with state-led development and market-driven initiatives. This ethnographic account examines the complex ways in which Cubans and international visitors experience tourism as an economic and cultural force. Despite the unintended consequences of tourism, which has produced growing social inequality and illicit trade, tourism has met surprising success in appealing to desires for both pre-revolutionary pleasures and enduring revolutionary culture and politics.