As transnational agrifood supply chains undermine local markets and agroecosystems, farmers everywhere must adapt or find alternative connections to customers. Two projects for global agrifood relations are emerging: from above, led by supermarkets, which enforces standard norms; and an alternative from below, presently led by the Slow Food Foundation for Biodiversity, which qualifies products specific to diverse cultural/natural regions. We consider two examples of regional certification: the Cojote Rojo ecolabel which arose in the context of recent expansion of export avocado production in the highlands of Michoacán, Mexico; and Local Food Plus, a regional label designed to promote public institutional purchases as a route to get regional products into markets in Ontario, Canada. We suggest that many experiments in re-embedding agriculture are emerging in interstices of the dominant system in both North and South. These agrarian social movements are less visible than resistance movements and anticipate a possible future based on global interconnections among diverse farming systems embedded in their cultural and natural contexts.