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Sustainability as global attractor: the greening of the 2008 Beijing Olympics



If one interprets sustainability as an attractor, it means that across time and place notions and ideas of sustainability structure, order and pattern institutions and practices. One can effectively explore the idea that sustainability is turning into a global attractor through mega events. As high profile and very visible happenings that attract worldwide attention, it is difficult to ignore common and widely shared norms on sustainability in the route towards such events. In investigating the 2008 Beijing Olympics I conclude that sustainability norms indeed restructured and patterned this global mega event. Moreover, these sustainability norms are crystallized, institutionalized and fixed in material and social structures, and thus will likely have some permanency.