• This research was supported by a Social Sciences and Humanities Research Council of Canada Post-Doctoral Fellowship awarded to the first author and a National Science Foundation Grant (BNS-8604993) awarded to the second author. We thank Margaret Kasimatis, Elizabeth Smith, and Tom Vincere for assistance with the data collection. Portions of this article were presented at the meeting of the American Psychological Association, New York, August 1987.

Nyla R. Branscombe, Department of Psychology, University of Kansas, Lawrence, KS 66045; or to her BITNET address: NYLA@UKANVM.


In order to investigate the role of attitude accessibility in reported intentions to engage in feminist behavior, feminist attitudes were or were not activated, and attitude behavior relations in the two conditions were assessed. Overall, the attitude-behavior relationship was strong and significant when the attitude was made accessible via a priming manipulation. In contrast, the attitude-behavior relationship was low and not significant when the attitude was not accessible, even though domain relevant behavioral intentions had been accessed. Other theoretical perspectives, potential d-irectiorss for future research on feminist attitude behavior consistency, and the applied implications are discussed.