The Association for Women in Psychology (AWP) was founded in 1969 by American Psychological Association (APA) members who were frustrated with sexism in psychology, in the APA, and at the 1969 APA convention itself. The activism of the 1960s, together with the new women's liberation movement, gave the founders tools and justification for a new organization. This article, the first published AWP history, describes the founding circumstances, early skirmishes concerning structure and operations, evolution of major activities (such as the annual conference, importance of lesbians, growing attention to multiculturalism), and ongoing tensions between centralization and “feminist process.”