This analog study examined how the presence and absence of explicit social comparison standards and performance feedback influenced women's and men's perceptions of personal entitlement for pay. In the absence of both comparison information and performance feedback, women felt they deserved less pay than did men. However, these gender differences were eliminated when women and men were exposed to either the same comparison information or the same performance feedback. Path analyses further revealed that the effects of comparison information and performance feedback on judgments of pay fairness and satisfaction were mediated almost exclusively by feelings of entitlement.