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Keywords:

  • qualitative research;
  • interviews;
  • interpretation;
  • analysis;
  • representation;
  • narrative analysis

Narrative analysis produces strategies to inform the conduct, interpretation and presentation of interview talk, and encourages and enables researchers to take account of research participants’ own evaluations. We suggest this to be a useful method for geographers because it focuses on how people talk about and evaluate places, experiences and situations, as well as what they say. With an example from health geography, we show how it allows for interactive texts, thus providing a tool for geographers doing qualitative research to connect intimate details of experience to broader social and spatial relations.