Geographical indications are legal signs which identify a good as originating in a specific country or region, where the reputation of the product is attributable to its geographical roots. South Korea has operated with a geographical indication system since 1999. This research analyses the regional impacts of geographical indications using the case study of ‘Boseong’ green tea. The results show that geographical indication has enhanced the image of the product, leading to increased production and the stimulation of tea-related industries. We argue that geographical indication can be used as an effective policy to cope with trade liberalisation.