European elections and the pre-electoral period: Media use and campaign evaluations
Article first published online: 29 MAY 2006
European Journal of Political Research
Volume 19, Issue 1, pages 17–29, January 1991
How to Cite
CAYROL, R. (1991), European elections and the pre-electoral period: Media use and campaign evaluations. European Journal of Political Research, 19: 17–29. doi: 10.1111/j.1475-6765.1991.tb01175.x
- Issue published online: 29 MAY 2006
- Article first published online: 29 MAY 2006
Abstract: This article addresses the problems of the campaign period of the 1989 Euro-elections: frequency of following the campaign, media use, preferences for various channels of communication (conversations, encounters with party workers, political meetings, mailed material, posters, advertisements, press, TV, radio). It demonstrates that, even if important national variations can be found, common socio-economic and political stratifications are at work, across borders, on the continent.
The variables of sex, occupation and political affiliations clearly play a role which frequently is transnational, and sometimes more active than the variable of nation. It is also true that, compared to the 1979 campaign, the 1989 one is marked by a problem of significant alignments: the last campaign tends to be less sexist, less ‘socially privileged’ and less biased to right wing voters than the first one. But these alignments take place among weak figures of interest and participation.