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This research provides the first empirical investigation of how attachment orientations contribute to approach and avoidance goals for engaging in sacrifice. Study 1 is a cross-sectional study of individuals in dating relationships, and Study 2 is a 14-day daily experience study of dating couples. Results showed that attachment anxiety was associated with a greater frequency of sacrifice and more willingness to sacrifice for approach goals (particularly self-focused goals) and avoidance goals. Attachment avoidance was associated with a lower frequency of sacrifice, less willingness to sacrifice for approach goals (particularly partner-focused goals), and more willingness to sacrifice for avoidance goals (both self- and partner-focused). Daily sacrifice goals were also associated with the partner's attachment orientation. Theoretical and practical implications are discussed.