In the 2010 Swedish general elections the nationalist party Sverigedemokraterna (SD) crossed the threshold and entered parliament. The other parties in parliament reacted with strong antagonism; the mainstreaming of the ‘radical right’ had finally come to Sweden. This article analyses the media coverage of the SD following the 2006 elections, when it emerged as a high-profile party in the public arena. The presence of the SD in Swedish politics encourages both SD allies and opponents to emphasize their views on what constitutes social cohesion in Sweden. We see the public debate surrounding the SD as a rhetorical struggle between different nationalist claims.