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ABSTRACT: The reasons for the low frequency of breastfeeding at an urban medical center were evaluated in a study in which 81 women were interviewed concerning the factors affecting their choice of infant feeding method and attitudes toward breastfeeding. One-half of the women made their decision during pregnancy, and 41 percent did so before conception. They received information on infant feeding methods from health care providers, family, and friends. In addition to their own thoughts and feelings, family members had the most influence on the feeding method. The influence of health care providers was minimal, yet most women received early and comprehensive prenatal care. Although they thought that breastfeeding was better for the baby, the majority chose to bottle feed due to negative attitudes toward breastfeeding, conflicting responsibilities or schedules, convenience, negative breastfeeding experiences, and health or medical reasons.