Message Framing and Parents' Intentions to have their Children Vaccinated Against HPV
Article first published online: 7 SEP 2012
© 2012 Wiley Periodicals, Inc.
Public Health Nursing
Volume 29, Issue 6, pages 542–552, November 2012
How to Cite
Gainforth, H. L., Cao, W. and Latimer-Cheung, A. E. (2012), Message Framing and Parents' Intentions to have their Children Vaccinated Against HPV. Public Health Nursing, 29: 542–552. doi: 10.1111/j.1525-1446.2012.01038.x
- Issue published online: 19 OCT 2012
- Article first published online: 7 SEP 2012
- message framing;
- papillomavirus vaccines;
Framing a message in terms of the benefits of engaging in the behavior (gain frame), the costs of failing to engage in the behavior (loss frame), or both the benefits and the costs (mixed frame) can impact parents' decisions about their childrens' and adolescents' health. This study, investigated the effect of framed messages on parents' intentions to have their children vaccinated against human papillomavirus (HPV).
Design and Sample
The study employed a 2 (gender of the parent) × 2 (gender of the child) × 3 (message frame) between-groups, quasi-experimental design. A convenience sample of 367 parents with children in Grade 5, 6, or 7 who had at least one child who had not been vaccinated against HPV.
Social-cognitive variables relating to intentions to vaccinate a child were assessed.
Participants were randomly assigned to read one of three framed messages about the HPV vaccine (gain, loss, or mixed).
Gain-framed messages seemed to persuade mothers of sons to speak to a doctor about the vaccine (p < .05). Framing effects were not significant for other outcomes.
Findings provide preliminary evidence that certain vaccination messages may be more effective for different parent-child dyads.