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REFERENCES

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    Orleans CT, Johnson RW, Barker DC, Kaufman NJ, Marx JF. Helping pregnant smokers quit: meeting the challenge in the next decade. West J Med. 2001;174: 27681.
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    Miller K. Quitting Data. Philip Morris. April 6, 1987. Bates No.: 2041787896/7900. Available at: http://legacy.library.ucsf.edu/tid/mad82e00. Accessed April 11, 2001.
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    Author unknown. Quitter Demographics. Philip Morris Tobacco Company. 1989. Bates No.: 2021504098/4113. Available at: http://legacy.library.ucsf.edu/tid/ymv88e00. Accessed January 3, 2002.
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    Schwartz A. Quitting. Philip Morris Tobacco Company. July 20, 1988. Bates No.: 2044742681/2691. Available at: http://legacy.library.ucsf.edu/tid/cjz03e00. Accessed April 15, 2002.
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    Author unknown. Smoker Dynamics. Philip Morris. 1987. Bates No.: 2040218302/8396. Available at: http://legacy.library.ucsf.edu/tid/gws66e00. Accessed April 11, 2001.
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    Holbert N. Marketing Research Department Report. Quitters. Philip Morris Tobacco Company. September 11, 1980. Bates No.: 1005122741/2744. Available at: http://legacy.library.ucsf.edu/tid/txt54e00. Accessed April 9, 2002.
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    Duffy K. Teenage Smokers (14–17) and New Adult Smokers and Quitters [second report]. R.J. Reynolds Tobacco Company. July 18, 1980. Bates No.: 501896518/6530. Available at: http://legacy.library.ucsf.edu/tid/syu29d00. Accessed January 3, 2002.
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    Duffy K. Teenage Smokers (14–17) and New Adult Smokers and Quitters [third report]. R.J. Reynolds. October 29, 1980. Bates No.: 502638936/8953. Available at: http://legacy.library.ucsf.edu/tid/tuo78d00. Accessed January 3, 2002.
  • 21
    Moroz LR. Demographics of Quitters. Lorillard Tobacco Company. March 28, 1983. Bates No.: 84446889/6890. Available at: http://legacy.library.ucsf.edu/tid/cwi41e00. Accessed January 18, 2002.
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    Asher JB. Available “Demographic” Information on Quitters. Lorillard Tobacco Company. April 12, 1984. Bates No.: 85418890/8891. Available at: http://legacy.library.ucsf.edu/tid/mcw31e00. Accessed January 3, 2002.
  • 23
    Market Facts Inc. The National Brand Switching Study—#38 850500 (MR 1985-19Y). Brown and Williamson. May 1985. Bates No.: 466823918/4081. Available at: http://legacy.library.ucsf.edu/tid/vfi90f00. Accessed January 18, 2002.
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    Market Facts Inc. The National Brand Switching Study—#39 851100 (MR 1985-20Y). Brown & Williamson. November 1985. Bates No.: 466823652/3842. Available at: http://legacy.library.ucsf.edu/tid/tfi90f00. Accessed January 18, 2002.
  • 25
    Author unknown. Smoker Dynamics. Philip Morris Tobacco Company. 1986. Bates No.: 2041142688/2745. Available at: http://legacy.library.ucsf.edu/tid/ixs66e00. Accessed December 10, 2000.
  • 26
    Author unknown. Past Year Quitting Smoking Rates (Among Past Year Smokers). Philip Morris. April 1987. Bates No.: 2041787884/7895. Available at: http://legacy.library.ucsf.edu/tid/fea84e00. Accessed December 10, 2000.
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    Market Facts Inc. Brand Switcher. Index data 881100. National Brand Switching Study. Wave #45 MR #1988-17Y. Index to Total Category. Brown and Williamson. November 1988. Bates No.: 465932744/3075. Available at: http://legacy.library.ucsf.edu/tid/tkm01f00. Accessed October 15, 2002.
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    Market Facts Inc. National Brand Switching Study, Wave #48, MR #1990-4Y. Weighted, Index to Total Category, Volume I. Brown and Williamson. May 1990. Bates No.: 465755887/6232. Available at: http://legacy.library.ucsf.edu/tid/wjv43f00. Accessed October 15, 2002.
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    Market Facts Inc. National Brand Switching Study, Wave #51, MR #1991-2Y. Weighted, Index to Total Category, Volume I. Brown and Williamson. November 1991. Bates No.: 465249941/465250304. Available at: http://legacy.library.ucsf.edu/tid/cke30f00. Accessed October 15, 2002.
  • 30
    Stern D. Quitting Dynamics [memo]. Philip Morris. January 20, 1993. Bates No.: 2041836114. Available at: http://legacy.library.ucsf.edu/tid/vxp26e00. Accessed April 24, 2002.
  • 31
    Marketing Research Services Inc. Quitting Rate Study Proposal. Philip Morris Tobacco Company. April 2, 1992. Bates No.: 2060004635/4641. Available at: http://legacy.library.ucsf.edu/tid/alr76e00. Accessed April 19, 2002.
  • 32
    Author unknown. Nicotine Free Concept Test. Philip Morris Tobacco Company. October 1989. Legacy Tobacco Documents Library. Bates No.: 2045737782/7822. Available at: http://legacy.library.ucsf.edu/tid/qsq74e00. Accessed January 3, 2002.
  • 33
    Author unknown. Smoker Attitudinal Segmentation Study. Philip Morris Tobacco Company. February 1988. Bates No.: 2047353223/3321. Available at: http://legacy.library.ucsf.edu/tid/shk75e00. Accessed October 16, 2002.
  • 34
    Author unknown. Brand Smoked Most Often: Recent Restarters. Brown & Williamson. Mid-1980s (inferred). Bates No.: 465719548/9559. Available at: http://legacy.library.ucsf.edu/tid/jau90f00. Accessed April 16, 2002.
  • 35
    Eisen K. Nicotine Concept Test. Philip Morris Tobacco Company. February 1988. Bates No.: 2045723161/3229. Available at: http://legacy.library.ucsf.edu/tid/wdr74e00. Accessed October 16, 2002.
  • 36
    Selling-Kaufman N. High Filtration. Marketing Development Information Center. Opportunity Analyses for a Light Smokers’ Brand. R.J. Reynolds. July 6, 1982. Bates No.: 500585482/5488. Available at: http://legacy.library.ucsf.edu/tid/upz69d00. Accessed January 8, 2002.
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    Author unknown. Recent Brand Switchers. R.J. Reynolds. February 1999. Bates No.: 519928375/8393. Available at: http://legacy.library.ucsf.edu/tid/xdp31d00. Accessed October 29, 2002.
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    Author unknown. Proportion of Total Smokers Who Are “Light Smokers.” Lorillard Tobacco Company. 1988. Bates No.: 82792239/2247. Available at: http://legacy.library.ucsf.edu/tid/tza70e00. Accessed January 8, 2002.
  • 39
    Author unknown. Untitled (draft report on Consumer Needs Study qualitative and quantitative findings). Philip Morris Tobacco Company. July 1988. Bates No.: 2057041812/1833. Available at: http://legacy.library.ucsf.edu/tid/acp96e00. Accessed May 13, 2002. Although the author is unknown, the text states that the research interviews were conducted by Page Callaham, Jan Jones, and Frank Ryan.
  • 40
    Henderson S, Gemma JL. Business Information and Analysis Proposal (BIAD #92-34103). R.J. Reynolds Tobacco Company. February 25, 1992. Bates No.: 514351935/1938. Available at: http://legacy.library.ucsf.edu/tid/xkb13d00. Accessed April 26, 2002.
  • 41
    MARC. 1990–1992 Brand Switcher/Quitter Analysis. Quitting. M/A/R/C#: 1470172. R.J. Reynolds. April 1992. Bates No.: 513978273/8431. Available at: http://legacy.library.ucsf.edu/tid/dil13d00. Accessed January 18, 2002.
  • 42
    Marketing Research Services Inc. Quitter Motivational Study 880600. Philip Morris Tobacco Company. June 1988. Bates No.: 2040519677/9827. Available at: http://legacy.library.ucsf.edu/tid/qjy94e00. Accessed February 20, 2002.
  • 43
    Thaman R. Untitled [questionnaire for quitters]. Philip Morris Tobacco Company. May 24, 1988. Bates No.: 2040909041/9049. Available at: http://legacy.library.ucsf.edu/tid/yks66e00. Accessed February 20, 2002.
  • 44
    R.J. Reynolds. Dynamics of Brand Switching and Quitting. R.J. Reynolds Tobacco Company. April 1992. Bates No.: 513841799/1819. Available at: http://legacy.library.ucsf.edu/tid/kcp13d00. Accessed January 18, 2002.
  • 45
    Callaham P. Proposal to Interview Quitters & Nonsmokers. Philip Morris Tobacco Company. May 19, 1988. Bates No.: 2001300643. Available at: http://legacy.library.ucsf.edu/tid/zdc98e00. Accessed May 2, 2002.
  • 46
    Author unknown. Nicotine Free Concept Test. Philip Morris Tobacco Company. October 1989. Bates No.: 2045737714/7781. Available at: http://legacy.library.ucsf.edu/tid/ndz74e00. Accessed January 3, 2002.
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    Chaloupka FJ, Cummings KM, Morley CP, Horan JK. Tax, price and cigarette smoking: evidence from the tobacco documents and implications for tobacco company marketing strategies. Tob Control. 2002;11(suppl I):I6272.
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    Author unknown. Smoking Attitudes Study. Social Acceptability. R.J. Reynolds Tobacco Company. 1982. Bates No.: 502674370/4396. Available at: http://legacy.library.ucsf.edu/tid/kul78d00. Accessed September 16, 2002.
  • 49
    JCE. Presentation to Hamish Maxwell. Philip Morris Tobacco Company. November 19, 1985. Bates No.: 2023177676/7709. Available at: http://legacy.library.ucsf.edu/tid/vdy74e00. Accessed October 17, 2002.
  • 50
    Philip Morris USA. 1987. Concept Study. Philip Morris. February 17, 1988. Bates No.: 2001298504/8578. Available at: http://legacy.library.ucsf.edu/tid/plc34e00. Accessed May 3, 2002.
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    Ryan F. Nicotine-Free Testing Proposal. Philip Morris. June 1986. Bates No.: 2001260257/0264. Available at: http://legacy.library.ucsf.edu/tid/wea88e00. Accessed October 15, 2002.
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    Bonhomme J, Lalley C, Levy C, Stamel N. Marketing Research Department Report. Qualitative Research on ART. Philip Morris. October 17, 1988. Bates No.: 2021350233/0236. Available at: http://legacy.library.ucsf.edu/tid/fth98e00. Accessed October 17, 2002.
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    Author unknown. Draft MAM (draft reply letter to a consumer). Philip Morris. March 1994. Bates No.: 2024253349. Available at: http://legacy.library.ucsf.edu/tid/yxq14e00. Accessed October 17, 2002.
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    Philip Morris. Testimony of William I. Campbell President & Chief Executive Officer of Philip Morris U.S.A. before the Subcommittee on Health and the Environment House Energy and Commerce Committee. Philip Morris. April 14, 1994. Bates No.: 2024253383/3391. Available at: http://legacy.library.ucsf.edu/tid/cxx71f00. Accessed October 17, 2002.
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    Lorillard Tobacco Company. Lorillard Tobacco Company Five-Year Strategic Plan. Lorillard Tobacco Company. April 17, 1990. Bates No.: 87880385/0460. Available at: http://legacy.library.ucsf.edu/tid/jql30e00. Accessed August 6, 2002.
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    Browne C. International Tobacco Information Centre. Untitled [letter to J. Little of Tobacco Institute Australia regarding opposing Nicorette advertising]. Tobacco Institute. July 11, 1989. Bates No.: TIMN0314258/4260. Available at: http://legacy.library.ucsf.edu/tid/syw52f00. Accessed October 17, 2002.
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