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Tattoos, Piercings, and Alcohol Consumption

Authors


Reprint requests: Nicolas Guéguen, Université de Bretagne-Sud, UFR LSHS, 4, rue Jean Zay, BP 92116, Lorient 56321, France; Tel.: 33.2.97.01.26.63; Fax: 33.2.97.01.26.10; E-mail: nicolas.gueguen@univ-ubs.fr

Abstract

Objective

Previous studies have found a link between body tattoos or piercings and risky behavior. However, these studies only examined survey data but not real behavior.

Methods

Young men (mean = 20.6 years) and women (mean = 20.2 years) leaving a bar were asked whether they wore tattoos and piercings or not and were requested to breathe into a breathalyzer in order to evaluate their alcohol consumption.

Results

It was found that participants with piercings and/or tattoos as well as combined piercings and tattoos revealed higher levels of alcohol consumption.

Conclusions

Piercings and tattoos could serve as signs of alcohol consumption for educators, parents, and physicians.

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