The International Alcohol Control (IAC) Study—Evaluating the Impact of Alcohol Policies

Authors

  • Sally Casswell,

    Corresponding author
    • SHORE and Whariki Research Centre, School of Public Health, Massey University, Auckland, New Zealand
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  • Petra Meier,

    1. Section of Public Health, ScHARR, University of Sheffield, Sheffield, United Kingdom
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  • Anne M. MacKintosh,

    1. Institute of Social Marketing, Institute for Social Marketing and Centre for Tobacco Control Research (part of the UK Centre for Tobacco Control Studies (UKCTCS) network), University of Stirling and the Open University, Stirling, United Kingdom
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  • Abraham Brown,

    1. Institute of Social Marketing, Institute for Social Marketing and Centre for Tobacco Control Research (part of the UK Centre for Tobacco Control Studies (UKCTCS) network), University of Stirling and the Open University, Stirling, United Kingdom
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  • Gerard Hastings,

    1. Institute of Social Marketing, Institute for Social Marketing and Centre for Tobacco Control Research (part of the UK Centre for Tobacco Control Studies (UKCTCS) network), University of Stirling and the Open University, Stirling, United Kingdom
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  • Thaksaphon Thamarangsi,

    1. International Health Policy Program (IHPP), Centre for Alcohol Studies (CAS), Ministry of Public Health, Amphur Muang, Thailand
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  • Surasak Chaiyasong,

    1. International Health Policy Program (IHPP), Centre for Alcohol Studies (CAS), Ministry of Public Health, Amphur Muang, Thailand
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  • Sungsoo Chun,

    1. Department of Public Health, Graduate School of Health Science and Welfare, Sahmyook University, Seoul, South Korea
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  • Taisia Huckle,

    1. SHORE and Whariki Research Centre, School of Public Health, Massey University, Auckland, New Zealand
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  • Martin Wall,

    1. SHORE and Whariki Research Centre, School of Public Health, Massey University, Auckland, New Zealand
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  • Ru Q. You

    1. SHORE and Whariki Research Centre, School of Public Health, Massey University, Auckland, New Zealand
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Reprint requests: Sally Casswell, PhD, SHORE and Whariki Research Centre, School of Public Health, Massey University, PO Box 6137, Wellesley Street, Auckland, New Zealand; Tel.: 006493666136; Fax: 006493665149; E-mail: s.casswell@massey.ac.nz

Abstract

Background:

This paper describes a new multicountry collaborative project to assess the impact of alcohol control policy. Longitudinal surveys of drinkers in a number of participating countries and analysis of the policy context allow for the assessment of change over time within countries and comparison between countries. The design of the study is modeled on the International Tobacco Control study and aims to assess the impact of alcohol policies in different cultural contexts on policy-related behaviors and alcohol consumption. A survey instrument and protocol for policy analysis have been developed by the initial participating countries: England, Scotland, Thailand, South Korea, and New Zealand. The first round of data collection is scheduled for 2011–2012.

Measurements:

The survey instrument (International Alcohol Control [IAC] survey) measures key policy relevant behaviors: place and time of purchase, amounts purchased and price paid; ease of access to alcohol purchase; alcohol marketing measures; social supply; perceptions of alcohol affordability and availability and salience of price; perceptions of enforcement; people's experiences with specific alcohol restrictions; support for policy and consumption (typical quantity, frequency using beverage and location-specific measures). The Policy Analysis Protocol (PoLAP) assesses relevant aspects of the policy environment including regulation and implementation.

Results:

It has proved feasible to design instruments to collect detailed data on behaviors relevant to alcohol policy change and to assess the policy environment in different cultural settings.

Conclusions:

In a policy arena in which the interest groups and stakeholders have different perceptions of appropriate policy responses to alcohol-related harm, a robust methodology to assess the impact of policy will contribute to the debate.

Ancillary