Gordon Gekkos, Frat Boys and Nice Guys: The Content, Dimensions, and Structural Determinants of Multiple Ethnic Minority Groups' Stereotypes About White Men


Corresponding concerning this article should be addressed to Terri D. Conley, Department of Psychology, University of Michigan, 3268 East Hall, 530 Church Street, Ann Arbor, MI 48109-1043, USA [e-mail: conleyt@umich.edu].


We documented the content and dimensions of non-White groups' stereotypes about White men, then ascertained differences between ethnic groups in perception of those stereotypes. Stereotypes generally fell into dimensions of Gordon Gekkos, nice guys, and frat boys. African Americans generally listed (Study 1a), recognized (Study 1b), and endorsed (Study 2) fewer positive and more negative stereotypes than the other two ethnic groups, consistent with the stereotype content model (SCM). Also consistent with SCM, in Study 2, stereotypes about White men's competence were correlated with perception of Whites' societal status. Stereotypes about White men's coldness were correlated with measures of competition with Whites. These effects were especially strong among African Americans.