Military Social Influence
Military Social Influence Commentary on the article by Sara King (2010), Military Social Influence in the Global Information Environment: A Civilian Primer.
Article first published online: 9 FEB 2011
© Her Majesty the Queen in right of Canada as represented by the Minister of National Defence, 2011.
Analyses of Social Issues and Public Policy
Volume 11, Issue 1, pages 39–42, December 2011
How to Cite
Mandel, D. R. (2011), Military Social Influence. Analyses of Social Issues and Public Policy, 11: 39–42. doi: 10.1111/j.1530-2415.2011.01229.x
- Issue published online: 15 DEC 2011
- Article first published online: 9 FEB 2011
The author presents two critiques of King's (2010) examination of U.S. military social influence activities. The first concerns her discussion of five competing conceptions of the relationship between social influence and war. It is proposed that the views presented are in fact complementary but also difficult to compare because they reflect different issues. The second critique concerns King's failure to discuss how behavioral scientists might contribute to the area. It is proposed that significant contributions could be made in assisting the military with validation studies that assess the effectiveness of influence techniques, training, and achieving desired effects.