Commentary from seven esteemed colleagues generally centered around three broad questions: (1) Does military social influence work? (2) Should academic researchers address military influence programs, and if so, how so? and (3) What ethical concerns are prominent as a consequence of scholarly engagement with military influence programs? I address each of these broad questions, in turn. Where relevant, I provide an update of recent literature. I conclude my response by returning to the question of the future of military Information Operations.