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Will People Act to Mitigate Climate Change?


Correspondence concerning this article should be addressed to Susan Clayton, Psychology Department, The College of Wooster, 930 College Mall, Wooster, OH 44691 [e-mail:].


The articles by Markowitz and Bowerman (2011) and by Liu and Sibley (2011) highlight the importance of individual behavior and attitudes in addressing climate change, and suggest reasons for optimism about the possibility of individual change. In this comment, I reflect on the role of identity in both studies. Appeals based on personal and group identities have an important role in behavior change.