We thank the editors, two anonymous referees, Thomas Hubbard, Scott Stern, Timothy Hannan, Judy Hellerstein, Bill Evans, Seth Sanders, John Rust, Robert Maness, and the participants at the NBER 2003 IO meeting for constructive comments and suggestions. We also thank Kathryn Aikon for helping us interpret the FDA rules, and Catherine Burt for guiding our usage of the NAMCS data. We are very grateful to TNS Media Intelligence/Competitive Media Reporting (CMR) for generously providing the advertising data for this study. All errors remain ours.
The Effect of Prescription Drug Advertising on Doctor Visits
Article first published online: 28 JUL 2005
Journal of Economics & Management Strategy
Volume 14, Issue 3, pages 701–727, September 2005
How to Cite
Iizuka, T. and Jin, G. Z. (2005), The Effect of Prescription Drug Advertising on Doctor Visits. Journal of Economics & Management Strategy, 14: 701–727. doi: 10.1111/j.1530-9134.2005.00079.x
- Issue published online: 28 JUL 2005
- Article first published online: 28 JUL 2005
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